Here are a few pointers to work on if you are thinking of becoming the next top-notch salesman.
1- Face conflicts with a big (horse;) smile and go forward!
2- You have to Kick it out of your mind being scared of making a mistake.
3- If you think it is too risky, don’t mount this horse.
“Let your hook always be cast. In the pool where you least expect it,
will be a fish.” – Ovid
4- Nobody is perfect, why should this horse be? Bring it back to life:)
5- There is no excuse for laziness; your horse wouldn’t be dead if you spent some time in Knowing it inside and out. (Product Knowledge)
There are positive steps you can take to move forward the right direction toward improving your selling skills. As there are many traits, habits and attitudes required to be a successful salesperson such as negotiation, superior customer service, risk taking, product knowledge etc.; there are two fundamental qualities that need adding to your abilities and that is creativity and determination.
Without these added qualities, you will not be able to take the initiative to come up with creative ideas to get to the top. Some sales people just like to follow the flock, but you need to be creative to stand out above the crowd. Is there something you do differently to sell? Maybe there is something you know to connect with your customers that makes a customer come back to buy from you?
The following are also necessary traits to perform well in selling. If you work in retail sales and in a commission environment and you know the steps of the sale, you know the protocol on the sales floor, how to qualify a customer, how to handle objections, how to avoid returns, how to treat your customers, what to do to get the sale, you understand the meaning of “being convincing” in sales, you know how to play possum to get the sale, you know how to upgrade your customers, you know which bird gets the worm, you know the ins and outs of closing a sale, you know how to challenge the customer to close a sale, you know why you need to be aware of your co-workers, how to control the sales floor, you can read body language, you know charisma is a various parts quality that requires assembling etc.; then you know how to sell a dead horse.
How to Sell a Dead Horse Online
I mentioned creativity and determination are fundamental qualities that need adding to your professionalism in sales. O.K., but now you will need to quadruple your determination and creative skills to sell online.
The following are necessary traits to be able to sell a dead horse online.
1-Dress up your horse and describe what it’s wearing. (Use your imagination here)
2-Tell people what this horse can do for them and how. (List all the benefits)
3-Apply the psychology of involving your prospects by creating connection.
4-Put together the elements of charisma, rapport and credibility. (honesty is vital here)
5-Now your horse is all dressed up and ready to go. The final touch is a big persuasive smile!
You will need to figure it out how to do this! There are endless of Internet marketing tips online and few have any merit, if any, as there are endless of sales training experts out there. Most talk about polishing your presentation skills, your speaking skills and how to earn your prospects trust, but as I mentioned on my web site, few salespeople can apply techniques taught at sales seminars. In fact, many salespeople I know left a seminar remembering only twenty five percent of what they heard making it difficult to apply the truths it contains. To make a long story short, this is not how to do it.
If you think you can’t sell things online because you heard that people need to touch, or taste or smell a product before they buy, that’s not so. A vivid image of the benefits of your products packaged with the right description is a way to start. There are other key elements you will need to implement to make your products “sellable.” If you know what these elements are then you are ready to sell a dead horse online:)
Selling, especially online, is about completely understanding human psychology. Now, how do you apply psychology to selling? Well, getting into this subject is a bit extensive, but knowing how to apply this concept is what puts a salesperson a long way ahead on the road to success. To sell tangibles online you have got to have topflight selling skills.
No Horse is Too Dead to Beat!
Remember the sandwich with the image of the Virgin Mary on it that sold on ebay for thousands of dollars? That’s a perfect example that “no horse is too dead to beat!” Many probably wondered what did this person do to sell something of, apparently, no value whatsoever.
Three important factors, in fact, very important factors were into play here.
1- The Confidence Factor.
Ebay is a well-known, reputable and extremely popular shopping hub and it has the people’s confidence. When you inspire confidence to your customers, your customers will buy from you with closed eyes and when the confidence level is high, the adrenaline level is also high.
2- The Psychological Factor.
When the adrenaline level is high, people feel motivated to do things and sometimes people do things that seems strange to others, but in reality a specific item may have real meaning to the buyer for many different reasons only the buyer knows. Maybe it felt good to purchase something unique. Maybe the person wanted to feel “in control” by owning something everybody talks about. Henceforth, by buying this “thing”, the person feels in control.
3- The Real Value Factor.
On the other hand, maybe the product or item is a problem solving instrument or perhaps a marketing tool! Or, maybe the buyer is a religious fanatic; therefore, the item is of real value to the buyer.
For these and many other reasons any horse is worth persistence, persistence and more persistence and no giving up. This horse was not delivered unto this world in defeat. It has the spirit of a Lion and it will not walk, talk, or sleep with the sheep, and it will always take another beating, and another and yet another until they see its real value! The prizes of life are indeed at the end of each journey not at the beginning.