When every third or fourth customer walks into your business using a cell phone, what is the best approach to net that customer and get the sale? First, you have to know if they are real buyers conducting business on the go or consumers using their smartphones to shop. Or maybe they just walked into your store to avoid street noise while talking to friends. How do you wade through these mobil users to get to the sale? Most of your co-workers will be intimidated to approach a customer on a cell phone to avoid interrupting someone’s conversation. With this attitude you will lose many sales because too many customers are walking in using a cell phone.
There are several approaches you can use. The first and usually a good one is you play dumb and pretend they are not on the phone. Walk up to them and immediately smile to get their attention and greet them as if they were not using a phone. The buyer will in most cases give you a hand gesture like saying to give him a moment or he is busy on the phone. Or he might put the person he is talking to on hold for a moment and say, “I will be right with you” or “I do need help with a product.”
Sometimes some customers will just turn and walk away from you and continue their conversation in peace. The next approach is to smile with a hand or head gesture and see if they reply back to you. Finally comes the follow them around until they get off the phone. This approach can be a real time waster if the customer came in just to avoid the street noise while talking on the phone. The “follow them around” is the approach your co-workers will use to avoid interrupting their phone conversation.
