When you use this close you are not making your customer feel guilty you are making him think carefully. For example, when you are trying to sell an air filter and you found out that the customer’s child has asthma and his wife has bad allergies. Tell your customer that it is mistake not to try the air filter when their family’s health is at stake. This close is wonderful to use when you are selling items on sale. Tell customers that supplies on this product are very limited and they should buy it now not to miss the sale price. And don’t forget to tell them to take it home and to bring it back if they change their mind later. Do you get the idea how to apply this when appropriate?
